What would you think if I told you that Yelp manipulates its rating algorithm so that businesses who refuse to advertise on Yelp end up getting positive reviews on the site “hidden” from their ranking. Unfair! An outrage! This is actually what many small businesses on Yelp believe is taking place, but is it true? In late April, MUO was contacted by a small business (a small comic shop) that had received a phone call from a Yelp sales representative, asking him if he was interested in advertising on Yelp. The business owner refused the offer. A week later, a...
Read the full article: Investigating The Yelp Rating Algorithm: How Internet Memes Spread
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