Online shopping is one of the greatest conveniences of the Internet age, but it can also be very dangerous for your bank account. Retailers and marketers are using cutting-edge behavioral psychology to get you to buy their products, whether you need them or not. Do you know how they’re targeting you? The Psychology of Shopping Maintaining the self-discipline to avoid impulsive buying online is hard. And it’s made even harder by online marketers who know how we think. The fact is, we don’t actually think through our actions very well. We use cognitive shortcuts called heuristics — these help us...
Read the full article: Do You Think Twice About These Online Shopping Traps Before You Buy?
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