The Knowledge Graph was a significant addition to the search results page. Google now integrates a bit more from it under each individual search result. A little dropdown menu just below the search results tells you more about the websites you see in the search results page. By including information on notable websites, Google gives searchers an opportunity to learn more about a website without needing to click through and searching for the information on their own. At a glance, it will help users source the relevant search information from an authoritative website. As you can see in the screenshot...
Read the full article: Google Search Uses Dropdown To Reveal More Information On Relevant Websites
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