Back in December of last year, Twitter announced a new program called tailored audiences that was aimed at allowing advertisers to better make use of the massive audience available on Twitter. Now, it is expanding the program to allow advertisers to target users based on email addresses and user IDs. Twitter is tackling this new program in two ways, the first of which it is calling “CRM.” This allows marketers to use email addresses already stored in their CRM software to target ads at their existing customers. For example, a company may choose to promote a special offer only to...
Read the full article: Twitter Expands Targeted Ads With Tailored Audiences – Opt Out Required
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