Breaking Bad, Game of Thrones, and The Walking Dead. What do these shows have in common? They’re all examples of TV shows that have gained significant viewership over the course of their runs, a feat so rare as to be near impossible. But how is a TV show’s audience size determined? More importantly, why does it matter? That’s where the Nielsen Company steps in. It should be noted that the Nielsen Company is only responsible for TV ratings in the United States, but similar techniques are used by comparable organizations in other regions of the world (e.g., BARB in the...
Read the full article: How Nielsen Ratings Determine What You Watch on TV
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